RUNE NOTES
How to build a multiplatform strategy
Design a system where every channel plays a role.
Start with the role
TikTok may create discovery, Instagram familiarity, YouTube authority and your website conversion.
One idea, many expressions
Repurposing does not mean publishing the same thing. Keep the idea and adapt length, opening and context.
Close the loop
Review what moves people between channels and which journey ends in a valuable action.